Getting Your Message to Local Residents

April 15, 2008

As a small business, you have many different ways and opportunities to extend your reach within the local community. For example, sponsoring a sports team or athletic club is one form of advertising that benefits both you and the community, and I’ve seen this used with great success to develop a better relationship with local residents. More traditional advertising includes TV commercials and radio, and both forms can be very effective in getting your message out to a larger audience. However, this is generally where the breakdown occurs.In your radio and TV commercials, why promote a phone number when you can direct listeners/viewers to your website, which extends your advertisement to another medium? In other words, your website becomes an extension of your commercial - your brand, your services - and so you can easily continue the conversation at their leisure. Many commercials will emphasize a phone number in their ads and hope that someone is ready and waiting to write it down. However, people are much more likely to remember your brand name than a phone number, and will perform a search in Google or Yahoo! when they get home. Only when your audience sees your name in the results will they form a solid impression. That is why it has become so important for local businesses to appear higher in search engine rankings, so consumers that remember just a name or brand have no difficulty finding out more information.Snowdrop Media works very closely with major search engines and publishing networks to ensure your business listing will appear higher in search results. We compile lists of keywords to describe your business and then develop your website to align with those keywords, generating more targeted leads out of visitors that come across your website.